PM:AM positions itself as the embodiment of the radiant glow emanating from our screens at night — to immerse in an electrifying experience that transcends the boundaries of time. As the day transitions into night,
our showcase becomes a portal to a world illuminated by the captivating allure of technology.
I led my team as Branding Lead to create the brand identity, including the logo, color scheme, typography, and application guide. Additionally, I assisted in supervising the consistency of the brand identity throughout all print and digital collaterals.
↗ 21-22 June 2024 @ Ten Square, Singapore
↗ Website: pmam2024.com
↗ Instagram: @pmam___