Pauline Theodora TandiahAbout Me Archive KONGKOWEditorial, Publication2024
KONGKOW is an editorial newspaper zine exploring the cultural identity dilemmas of Chinese-Indonesians reconnecting with fading cultural roots. In Chinese-Betawi culture, the phrase "kongkow" refers to an act of gathering and chatting about the past. Through intergenerational stories, interviews, and artworks, it aims to spark conversations around history, traditions, language, and visibility.
View KONGKOW’s Instagram at @lai.kongkow
↗ Received an Award for Social Impact from RMIT University as part of the annual capstone awards (2024)
IJOIJOBranding 2023
IJOIJO is a vegan restaurant that highlights tempe as an alternative plant-based protein. Coming from the term "hijau," which means "green" in Indonesian, IJOIJO aims to serve Gen-Zs a sustainable dining experience through the use of responsibly-sourced materials and biodegradable packaging. IJOIJO is breaking the stereotype that vegan food is bland and boring. With the casual dining concept, IJOIJO aims to make vegan food trendy and accessible to all.
↗ Shortlisted for Creative Conscience Awards 2023
↗ Instagram: @ijoijo.sg
Google Translate: UncutCampaign 2023
This campaign was submitted as an entry for the D&AD New Blood Competition in 2023, where we were assigned to create a typographically-led campaign with Google Fonts & HMCT to raise an awareness for a social issue.
In a world where censorship is on the rise and media restrictions tighten their grip on Southeast Asia, it's essential to find alternative methods that can empower people with the unfiltered truth.
That's why we created Uncut – a revolutionary platform that breaks down language barriers and allows numerous alternative perspectives to be disseminated. With this tool, local and foreign news can be translated into alternative uncensored content in any desired language. Language should not be a barrier to knowledge and understanding, but a tool to broaden perspectives and bridge cultures. Join us in our mission fight censorship and media control.
↗ Supervised by: Felix Sng, David Lee Siew Bing, Jaygo Bloom
↗ Credits: Bao Anh Bui (Motion Design, Art Direction) and Tiara Rivera (Graphic Design, Copywriting)
Dream Rich Project
Editorial, Web Design, Social Media2021
Dream Rich Project is an editorial microsite and Instagram campaign based on Rich Brian’s interview with VICE Indonesia. Dive in to the story behind Rich Brian’s career, his legacy to the Asian music industry, and his connection to his home in a series of stories and images. Of course, with a dash of humor!
View the microsite here (best viewed on desktop)
and the Instagram page at @dreamrichproj
jOURneyPrint and Packaging2023
jOURney is a physical mixtape born out of my love language of creating playlists and packaging. The title is stylized to highlight the word “our” from “journey,” signifying the different human experiences that influenced the choice of songs and images. According to the listener’s personal experiences, their interpretations of the mixtape may vary. This journey is ours to take and ours to create as well.
LamentationsPublication, Photography 2022
Lamentations is a photo essay zine that talks about my personal journey of loss, grief, and acceptance. This zine is for those who curse and yell at the sky because they were reaped of their loved ones.
↗ 10 x 16 cm, 32 pp, saddle stitched booklet
↗ Printed for Jakarta Art Book Fair 2022