Pauline Theodora TandiahAbout Me Archive KONGKOWEditorial, Publication2024
KONGKOW is an editorial newspaper zine that invites you to reflect on the cultural dilemma Chinese-Indonesians battle with to get in touch with their cultural roots that have faded over time. In Chinese-Betawi culture, the phrase "kongkow" refers to an act of gathering and chatting about the past. Through stories from various generations of Chinese-Indonesians, “Kongkow” aims to spark discussions about identity crisis and visibility. Engage yourself in discourse about history, traditions, language, and design through interviews and artworks by Chinese-Indonesians.
View KONGKOW’s Instagram at @lai.kongkow
↗ Received an Award for Social Impact from RMIT University as part of the annual capstone awards (2024)
PM:AM Grad ShowBranding, Event Identity 2024
PM:AM is the title of the 2024 graduation showcase for RMIT-SIM’s Bachelor of Design in Communication Design. The name alludes to the excitement that kicks in at night, from PM to AM. It is during these hours that our minds light up with sudden bursts of colourful creativity and ideas, where vision come to life from dusk to dawn.
PM:AM positions itself as the embodiment of the radiant glow emanating from our screens at night — to immerse in an electrifying experience that transcends the boundaries of time. As the day transitions into night,
our showcase becomes a portal to a world illuminated by the captivating allure of technology.
I led my team as Branding Lead to create the brand identity, including the logo, color scheme, typography, and application guide. Additionally, I assisted in supervising the consistency of the brand identity throughout all print and digital collaterals.
↗ 21-22 June 2024 @ Ten Square, Singapore
↗ Website: pmam2024.com
↗ Instagram: @pmam___
IJOIJOBranding 2023
IJOIJO is a vegan restaurant that highlights tempe as an alternative plant-based protein. Coming from the term "hijau," which means "green" in Indonesian, IJOIJO aims to serve Gen-Zs a sustainable dining experience through the use of responsibly-sourced materials and biodegradable packaging. IJOIJO is breaking the stereotype that vegan food is bland and boring. With the casual dining concept, IJOIJO aims to make vegan food trendy and accessible to all.
View IJOIJO’s instagram at @ijoijo.sg
Dream Rich Project
Editorial, Web Design, Social Media2021
Dream Rich Project is an editorial microsite and Instagram campaign based on Rich Brian’s interview with VICE Indonesia. Dive in to the story behind Rich Brian’s career, his legacy to the Asian music industry, and his connection to his home in a series of stories and images. Of course, with a dash of humor!
View the microsite here (best viewed on desktop)
and the Instagram page at @dreamrichproj
jOURneyPrint and Packaging2023
jOURney is a physical mixtape born out of my love language of creating playlists and packaging. The title is stylized to highlight the word “our” from “journey,” signifying the different human experiences that influenced the choice of songs and images. According to the listener’s personal experiences, their interpretations of the mixtape may vary. This journey is ours to take and ours to create as well.
LamentationsPublication, Photography 2022
Lamentations is a photo essay zine that talks about my personal journey of loss, grief, and acceptance. This zine is for those who curse and yell at the sky because they were reaped of their loved ones.
↗ 10 x 16 cm, 32 pp, saddle stitched booklet
↗ Printed for Jakarta Art Book Fair 2022